Merchandising:
Merchandising is the department that mediates marketing and production departments. It is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. So it is a very valuable department in the apparel industry. An apparel merchandiser is a potential person in buying the house. Flow Chart of Apparel Merchandising is as follows:
Process Flow Chart of Apparel Merchandising
Received artwork and size specification for the development of the sample
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Making development sample
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Consumption (from CAD) & costing
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Meeting with the buyer for price & order confirmation and LC received
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Lab-dip approval
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Making different types of sample (as per buyer requirement) for approval
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Making a pre-production (pp) sample with all actual
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Yarn booking
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Bulk fabric order
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Accessories order
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After approval of pp sample arrange pp meeting
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Start bulk production
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Arrange an inline inspection
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Send a test sample to 3rd party testing center
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After completion of bulk, production arrange a final inspection
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Arrange all commercial papers for shipment
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Shipment
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Sending documents to Buyer
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Payments receive from Bank
Role of Apparel Merchandiser:
A merchandiser is he who builds up a relationship with the buyer and acts as a seller. He plays a vital role in an organization in the sense that he bears more responsibility than others in regard to the execution of an order. Works of merchandiser are called merchandising. He carries huge importance for a garments factory because on a merchandiser the whole profit or losses are depending. Because a silly mistake by him can be a million-dollar loss. The aim of the merchandiser is to sell the garments at a more valuable price than the total cost of fabric, accessories, other things, the labor cost, rent of factory, etc.
Author of this Article: Noor Ahmed Raaz B. Sc. in Apparel Manufacturing Asst. Merchandiser Opex Sinha Group, Narayongonj Email: raju.uttara72@yahoo.com